Mini-MBA Managerial Marketing
$299.00
$250.00
Title: Managerial Marketing
Course Number: MGT604
Course Goals:
In this course, you will learn how managers:
- assess marketing opportunities and make effective decisions
- apply different tools for creating and managing customer value
- develop marketing strategies and implementation plans
Course Description:
This course introduces you to marketing management fundamentals including market-oriented strategic planning, marketing research, buyer behavior, target market selection, competitive positioning, product and service planning, pricing, advertising, direct marketing, and sales promotions. This course teaches you the marketing tools, techniques and concepts that any corporate manager or business owner needs to know to deal with individual consumers or business-to-business products and services.
Methodology: Case analysis
Prerequisites
None
Course Features
- Lectures 0
- Quizzes 0
- Duration 13 hours
- Skill level Beginner
- Language Farsi
- Students 1
- Certificate No
- Assessments Yes
Curriculum is empty
