This course introduces you to marketing management fundamentals including market-oriented strategic planning, marketing research, buyer behavior, target market selection, competitive positioning, product and service planning, pricing, advertising, direct marketing, and sales promotions. This course teaches you the marketing tools, techniques and concepts that any corporate manager or business owner needs to know to deal with individual consumers or business-to-business products and services.
Course Goals:
In this course, you will learn how managers:
- assess marketing opportunities and make effective decisions
- apply different tools for creating and managing customer value
- develop marketing strategies and implementation plans
ویژگی های دوره
- درس 0
- آزمونها 0
- مدت زمان 10 hours
- سطح مهارت All levels
- زبان English
- دانشجویان 0
- گواهی نامه خیر
- ارزیابی بله
